Hasbro and Fortunate Charms, a General Mills model, have partnered for a Fortunate Charms-themed board sport. Fortunate’s Leprechaun Lure options the cereal’s mascot in a brand new model of the board sport Mouse Lure.
Gamers will goal to seize the leprechaun within the limited-edition motion and chain response game. The playing cards function photographs of the totally different marshmallows, and the items function Fortunate in several poses.
The launch follows a advertising marketing campaign following the lacking mascot, who escaped from the field. Fortunate Charms launched the Turns Milk Inexperienced Fortunate Charms cereal, which includes a “leprechaun entice” on the again of the field that clients can lower out and use to entice the mascot, which is not on the entrance of the field.
The model is encouraging shoppers to apply their trapping abilities via the sport with hopes that Fortunate will return earlier than St. Patrick’s Day on March 17.
“We by no means know what our favourite, mischievous leprechaun is as much as,” says Brandon Tyrrell, Senior Advertising and marketing Communications Supervisor at Common Mills. “However now with him off the field and on the run we’re asking for everybody’s assist to search out him. We all know he’s a giant ‘American Idol’ fan and have motive to consider he may seem on set Feb. 25 and March 3 on ABC and the subsequent day on Hulu — so be looking out!”
Fortunate’s Leprechaun Lure is obtainable now at shop.luckycharms.com for $14.99.
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