Heathside Trading and Millimages have inked a licensing settlement to launch collections of Molang toys, collectibles, and items in Europe and the U.S. The settlement was brokered by Kirsty Guthrie for bRand-Ward Service.
“As huge followers of the model, we’re excited to supply new ranges of product beneath our Khadou model,” says Darren Epstein, New Merchandise Supervisor for Heathside Buying and selling.
Totally different merchandise included within the deal are mini figures, bobbleheads, squishies, key chains, trading cards, die-cast, surprise toys, puzzles, slime, board games, and extra.
“Collectively, our shared aim is to develop cute merchandise and increase the kidult toys, collectibles, and gifting areas for Molang,” says Alexandra Algard-Mikanowski, Licensing and Merchandising Director at Millimages.
Millimages’ most recent collaboration for the Molang model is with Famosa model PlaybyPlay for Molang plush. The collaboration debuted at Spielwarenmesse earlier this month and can hit the market in time for the vacations.
The collaboration between Heathside Buying and selling and Millimages will launch in Q3 2024.
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