Barbie and Sizzling Wheels drove an excellent 12 months for Mattel.
Regardless of declines throughout a lot of the worldwide toy trade, a 16% spike in fourth quarter gross sales led the corporate behind Masters of the Universe and UNO to a flat end for 2023 with $5.4 billion in internet gross sales fattening wallets in El Segundo.
Web gross sales in This autumn hit $1.6 billion as gross sales in North America spiked 32% over the identical interval in 2022. For the 12 months, internet gross sales in North America elevated by 1%.
“2023 was a milestone 12 months for Mattel. We prolonged our management in our key toy classes and gained vital share general, achieved extraordinary success with the Barbie film, and additional strengthened our monetary place,” says Ynon Kreiz, Chairman and CEO of Mattel. “Execution on our toy technique was robust and we made significant progress in leisure throughout movie, tv, digital, and publishing. We ended 2023 with the strongest stability sheet we have now had in years, placing us in a wonderful place to execute our technique to develop Mattel’s IP-driven toy enterprise and broaden our leisure providing. As we glance to 2024, we imagine we’re very effectively positioned competitively and can proceed to outpace the trade and acquire market share.”
Gross billings in North America elevated 1% in 2023 with development pushed by Dolls (together with Disney Princess, Disney Frozen, Barbie, and Monster Excessive) and Autos (Sizzling Wheels), partly offset by declines in Motion Figures, Constructing Units, Video games, and Different (primarily Motion Figures), and Toddler, Toddler, and Preschool (primarily Fisher-Worth).
There was bother within the motion aisle as Motion Determine declines on account of tie-ins with 2022 theatrical releases led to a decline in gross billings. In the meantime, the declines in Fisher-Worth have been attributed to tender demand for Imaginext and Child Gear.
Beginning in Q1 2024, the declining American Woman will now not be an working phase as Mattel integrates the enterprise into its North American industrial group. Wanting forward, the corporate anticipates 2024 gross sales to be similar to 2023.
Earlier right now, Mattel revealed that media vets Julius Genachowski and Daybreak Ostroff have joined the Firm’s Board of Administrators following the departure of Todd Bradley and Ann Lewnes on Feb. 1. Ostroff most lately served as Chief Content material & Promoting Enterprise Officer at Spotify whereas Genachowski is a Senior Advisor at Carlyle, a number one international funding agency.
Search for extra insights from Mattel within the 2024 version of The BIG Toy Ebook, out there Feb. 26.
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