Miniso ended 2023 with a global celebration of certainly one of its hottest product choices, taking the chance to additionally open new retailer places in China and Indonesia.
Miniso is a life-style model with retail places throughout the globe, providing merchandise throughout quite a lot of classes. The model is understood for its blind field items that includes characters from quite a lot of mental properties akin to Disney, Sanrio, Zanmang Crazy, and extra. To have a good time certainly one of its hottest product varieties, Miniso launched a Blind Field Carnival marketing campaign with events, interactive actions, and new retailer launches.
Whereas blind bins remains to be an rising class in lots of abroad markets, we now have seen nice enthusiasm and robust gross sales within the markets the place we now have launched them. We have now nice confidence on this strategic class and sit up for bringing blind bins to even wider audiences within the coming 12 months.
— Robin Liu, Vice President and Chief Advertising and marketing Officer of Miniso Group
The Carnival bought its begin on Dec. 16 with a brand new pink flagship retailer in Hangzhou, China. The shop’s design itself is impressed by the expertise of opening a blind field, and it has quite a lot of blind bins on the market already. Miniso continued the festivities in Indonesia with the opening of its first retailer devoted completely to blind bins in Jakarta’s Kota Kasablanka Mall.
The Blind Field Carnival additionally made its approach to Instances Sq. in New York as Miniso gave out greater than 3,000 bins to followers. The United Arab Emirates was additionally included within the celebration, with an unboxing occasion held on the Dubai Hills Mall. The celebration will make its approach to Canada and Vietnam sooner or later.
Miniso experiences promoting greater than 20 million blind bins globally in 2023, and the corporate hopes to supply much more licensed collaborations within the coming 12 months.
Trending Merchandise
