Playmobil has transformed the manufacturing of all toys inside its toddler portfolio to plant-based supplies. The toddler line will even obtain a reputation change and a brand new look: Playmobil 1.2.3. will turn into Playmobil Junior. The relaunch can be supported by a large-scale marketing campaign.
The playsets beneath the brand new Playmobil Junior model are made with plastics originating from uncooked supplies which can be at the least 90% plant-based. The plant-based plastics might be traced to supplies left over from meals or paper manufacturing, in response to the mass stability method and based mostly on the ISCC 208 customary. The corporate will use at the least 90% recycled cardboard and 100% recycled plastic for packaging.
“After efficiently establishing a number of basic product traces to now use recycled and bio-based plastics, changing the manufacturing of our toddler line is one other necessary step on our formidable sustainability agenda,” says Bahri Kurter, Playmobil’s CEO.
The primary play units can be obtainable subsequent month, whereas all the product vary is scheduled to be transformed by mid-year. This is applicable to Disney-licensed play units as properly.
The submit Playmobil Converts Production of Entire Toddler Portfolio to Plant-Based Materials appeared first on The Toy Book.
Trending Merchandise
