PlayMonster has named Brian Fitzharris as the corporate’s new Chief Business Officer (CCO).
Fitzharris brings a wealth of expertise within the toy business to PlayMonster in hopes of strengthening the corporate’s international market place and enhancing each consumer and vendor relationships. On this new position, he shall be liable for driving the expansion and success of North American, UK, and worldwide gross sales. Fitzharris can even lead the advertising group, e-commerce operations, and go-to-market methods, in addition to drive international gross sales development.
“On this dynamic period of play and innovation, the PlayMonster portfolio stands as a cornerstone within the arts & crafts, toys, and video games classes,” says Fitzharris. “I’m excited to affix such a robust staff of educated, gifted, and devoted folks. Between the robust objects and types we now have within the portfolio and the best-in-class partnerships that the staff has established, PlayMonster has the substances required to raise the enterprise to new heights of creativity and market prominence.”
Fitzharris beforehand spent 17 years at Mattel, the place he held international advertising positions on iconic manufacturers resembling Hot Wheels and Barbie and worldwide advertising roles in Europe and Asia Pacific. He most just lately served as Mattel’s Head of Gross sales to Walmart/Sam’s Membership.
“[Brian’s] confirmed observe document in discerning a model’s trajectory and navigating that path to success aligns seamlessly with our imaginative and prescient,” says Steve Adolph, PlayMonster CEO. “I’m notably longing for the injection of his recent perspective, not only for 2024 however past.”
PlayMonster has an formidable enlargement plan in its future highlighted by a dynamic lineup of recent merchandise and partnerships set to launch in 2024.
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