PlayMonster Group, the toy and sport firm behind the board sport Pigs on Trampolines, has chosen Jonathan Berkowitz to function its CEO. Steve Adolph will step down from the CEO place.
Berkowitz brings greater than 20 years of management expertise within the toy business to the position, in addition to a watch for market tendencies, digital advertising, and e-commerce. He’ll lead PlayMonster into new areas of product growth and development, as PlayMonster is about to broaden its portfolio choices this yr.
Previous to becoming a member of PlayMonster, Berkowitz was the COO of Barstool Sports activities, the place he led the day-to-day execution of the sports activities multimedia social and e-commerce model. Berkowitz additionally held a number of advertising and management positions at Hasbro, the place he ultimately served as President of Hasbro Manufacturers. Berkowitz revamped NERF to grow to be the corporate’s high model, revitalized Hasbro Gaming, and curated a staff that helped launch Pie Face and Converse Out, each TOTY Sport of the Yr award winners.
“PlayMonster is understood to champion the ability of play by means of [its] merchandise, and I’m thrilled by the chance to affix a staff full of nice innovators who’ve a transparent dedication to the toy, sport, and craft areas,” Berkowitz says. “Collectively, we’ll unlock the corporate’s artistic potential that can ignite a tradition of success and propel the model to sustainable development.”
For extra details about PlayMonster, go to playmonster.com.
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