Polestar, the Swedish electrical car model, is launching its 2024 Design contest with Mattel’s Sizzling Wheels. This 12 months’s contest is open to designers who want to infuse their designs with creativeness.
The profitable design would be the first Hot Wheels x Polestar 1:64-scale, die-cast automobile within the two manufacturers’ collaboration. A shortlist of 20 finalists will probably be coached one-on-one by Polestar’s design workforce to refine their designs forward of the ultimate choice.
“Goals have the ability to encourage and transport us past what we thought doable,” says Maximilian Missoni, Polestar’s Head of Design. “It is a probability for all taking part designers to essentially push that Polestar envelope and let their creativeness run riot.”
“Each Polestar and Sizzling Wheels dedicate time, vitality, and ability to make sure design is on the core of our autos,” says Ted Wu, Vice President and World Head of Car Design at Mattel. “The Sizzling Wheels design workforce has at all times challenged the traditional strategy and the Polestar Design Contest permits the design group to showcase their abilities and wow us with one thing we’ve by no means seen earlier than, and we can’t wait to see the submissions.”
Polestar has been operating its design contest since 2020. High expertise who’ve been highlighted within the contest have gone on to work for the Polestar Design workforce. Entries open on March 5, with a deadline of April 16. The winner of the Polestar Design Contest will probably be introduced on the finish of the 12 months.
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